I've been spending a lot of time talking to people about LBS (Location Based Services) and the standard example is "where's the nearest Starbucks". I dont know why but this is the example you hear time and time again.
Anyway, yesterday I was playing with Microsoft Live Search mobile (which is awesome btw) on the way to the OpenCoffee event in Regents Street.
Before I realised what I was doing I'd searched for the nearest Starbucks to 178 Regent Street which is where OpenCoffee was being hosted.
So there you have it; my first LBS search was for my nearest Starbucks!
About Me
- Jonathan Greensted
- I am CEO and Founder of Sentient. Sentient is a strategic IT consultancy and innovation incubator that has helped a wide range of corporations, large and small, to pragmatically ultilise technology to acheive their strategic business goals.
Since 1993, Sentient has help many large organisations such as AstraZeneca, Virgin Holidays, Pfizer, Commerzbank, Microsoft, MCI and Centrica leverage IT to increase profits, reduce costs or increase their business agility.
Sentient’s innovation incubator has pioneered retail energy management (1995), web content management (1997), teleco billing (1999), social networking (2002), mobile software (2004), GPS tracking (2006) and Software + Services (2008)
Current innovations include:
* SportsDo – GPS sports tracking platform.
* TrackMe – free social GPS tracking platform.
* Bluehoo – the hoos are out there.
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